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Free Marketing & Branding Seminar for Entertainment Pros

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Free Marketing & Branding Seminar for Entertainment Pros
Saturday, September 16, 2017 1:00 PM
Metropolitan Room, New York, NY
  • No Minimums
Admission Type Price Quantity
Show Details
  • Ticket Price: $0.00
  • Door Time: 12:30 PM
  • Show Type: Seminar
  • Restrictions: No Minimums



Are You Stuck?   Is your entertainment career not budging? Entertainment Business, Marketing and Branding Gurus, Furshpan & Tantillo will help MOVE YOU in the right direction.  Their “Go Brand Yourself and Manage You” Seminar will oil your career wheels and get you back on the right road once again.  Bring back the enthusiasm and excitement of growth and get the work you want.
You will learn how building a competitive edge in a very overcrowded entertainment marketplace is essential to survive in this economy.  This seminar will equip you with the knowledge, skills, and tools to differentiate your brand from the competition and manage it strategically. You will learn how to organize and manage your entertainment career and business from a strategic point of view.  You will also learn how to develop the basics of your brand whether you already have a career or just getting into the industry. You will learn how to build a strong identity, finding your unique differentiator, market positioning, developing your business and marketing strategies that will enhance your position in the market.
Developing your personal and entertainment brand, creating your image and guiding your reputation, has never been more important than it is today and is key to creating new opportunities for your career or business.  To gain that competitive edge, you need to know how to expand your personal brand by sharing your authentic self and communicating the value you can provide producers and directors. By learning how to market your gifts through personal branding, you create not only career opportunities for yourself but also develop a greater capacity to make a difference in the lives of others.

  • Gain an understanding of personal and a professional branding and how you can leverage it to create new career and business opportunities.
  • Learn how to define and communicate what you stand for
  • Identify your target audience and articulate how you can influence and compel
  • Assess and strategically build your online identity and presence
  • Differentiate your brand from the competition
  • Plan and execute an integrated marketing strategy
  • Plan the future for your brand
  • REGISTER BY PHONE: CALL 212.206.0440


    Dr. John Tantillo is the media’s branding and marketing consultant and your guide to “Go Brand Yourself!”
    He has appeared internationally (French TV-France 2; BBC Radio) and nationally (ABC News; MSNBC; Fox Business Network; Fox News Channel) where he enlightened his audience with branding and marketing nuggets that will not only entertain but informs. 
    In his French 2 Television interview by “13h15” the News Magazine equivalent to the U.S. “60 Minutes” with over 4 million viewers, Dr. Tantillo provided viewers with reason for the relative success of the Donald Trump Brand on the political scene. “You may not like Trump, but from a branding and marketing perspective there is plenty to analyze and even apply to our brand lives,” states the provocative Dr. Tantillo.
    Along with his challenging takes on the personalities of the day, Dr.  Tantillo is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show. 
    His more conventional experience includes his current position as the branding editor for Fridge Magazine, the publication for entrepreneurs and young business owners. 
    Utilizing his marketing lens, Dr. Tantillo had expressed his frustration with acting great,  James Franco’s 2011 Oscar hosting performance—wrong personality brand for the Target Market (or audience) and more recently has offered his take on the Ryan Lochte brand; and the disappointing acceptance of the Apple Watch in the marketplace, despite the hype by Apple spinmeisters.
    He was the former host of “BrandTalk” the only show on radio where branding gets personal and is the author of the popular book “People buy brands not companies.”
    The Marketing Doctor is currently writing his second book, “Go Brand Yourself, How to promote yourself in challenging times.” 
    A proponent of Social Media and Digital Marketing, Dr. Tantillo provides exciting new ways to “Go Brand Yourself !” utilizing today’s often misunderstood media outlets - Twitter, Snap Chat, Instagram, Vine, and Facebook. 
    And oh yes, his hobbies include fine restaurants and imbibing outstanding French Wines. And of course eating healthy and working out regularly. You can follow him on Twitter: @marketingdoctor; and on Facebook Page: Dr. John Tantillo.

    REGISTER BY PHONE: CALL 212.206.0440
    Since 1983, Bernie Furshpan has been linking up people, concepts, and brands as a marketing consultant for local and national brands, including the likes of NASCAR, American Airlines and McDonalds. His aggressive and strategic approach has honored his commitment to conceive and execute authentic and winning campaigns by placing no boundaries in his implementations. Bernie has had a professional career in consulting and public speaking since 1975. Bernie has been keeping his clients out ahead of their competitive dust cloud with inventive brainstorming that facilitates breakthrough ideas and innovative actions.
    From the mid 1990s, Bernie has produced and promted news-worthy and groundbreaking concert events at Avery Fisher Hall and Hammerstein Ballroom. He managed and represented artists in both classical and rock music as well as in comedy. He owns and operates one of the busiest comedy production and booking services, The NY Hysterical Society. Bernie's love of music led him to become owner of The Metropolitan Room. His experiences in a wide range of industries as consultant, manager, agent, producer, promoter and owner has afforded him a keen sense of business that he will share with you at this seminar.

    REGISTER BY PHONE: CALL 212.206.0440